Raphael broadens its tap wines market

04 Jun

QUEENS, NY — At Vesta Trattoria, asking for one from the tap doesn’t mean beer.

The Astoria wine bar and restaurant draws wines from 28-bottle kegs that have been pressurized so the wine stays fresh for several months.

Owner Giuseppe Falco notes that the method helps cut down on wine wastage and thus allowed him to drop what had been his cheapest glass of wine by a dollar. Tap wines now sell for $6 to $8 a glass.

The current wines on tap are from Raphael Vineyard in Peconic, on Long Island’s North Fork. They are:

• A 2008 Cabernet Franc

• A 2008 Estate Merlot

• A 2009 Chardonnay

• A 2009 Grand Cru Sauvignon Blanc

Raphael is particularly suited to being Falco’s first tap participant. Its “Green Line” became tap wine offerings in its own tasting room over the Memorial Day Weekend.

Raphael has been working with The Bohlsen Restaurant Group to provide red blends and white blends for their restaurants’ wine tap system. In addition to Vesta Trattoria, Raphael’s wines are on tap at Verace in Islip and at the Montauk Yacht Club in Montauk, both on Long Island.

Incidentally, Raphael’s latest release to the market is its First Label Sauvignon Blanc, one of two separate vineyard-designated Sauvignon Blancs that show the differences in the terroir of its vineyard. It is made from grapes grown on Raphael’s original three-acre founding block planted in 1998.

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Posted by on June 4, 2010 in Marketing, Wine


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