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Hudson Valley wine label competition results

14 Jun

Nearly 100 labels in seven categories were submitted for the first-ever Vini Awards: The Face of the Hudson Valley, a wine label competition sponsored by the publishers of Hudson Valley Wine Magazine.

A panel of four industry professionals in the fields of design, branding and marketing rated the labels on originality, style, composition and legibility.

Results by category:

Best Use of Illustration:

1st: Benmarl Winery 2006 Baco Noir

2nd: Hudson-Chatham Winery 2007 Merlot

3rd: Brotherhood Winery Ruby Port

Best Limited Edition:

1st: Millbrook Vineyards 2006 Cabernet Franc

2nd: Hudson-Chatham Winery Baco Reserve

3rd: Brookview Station Winery Hudson River Ridge

Best Use of Photography:

1st: Palaia Vineyards 2007 Cabernet Franc

2nd: Cereghino-Smith Tarragona

3rd: Palaia Vineyards 2002 Cabernet Franc

Best Type Design:

1st: Clinton Vineyards Embrace

2nd: Clinton Vineyards Cassis

3rd: Hudson-Chatham Winery Pomme Bullé

Most Recognizeable as a Hudson Valley Wine:

1st: Benmarl Winery 2006 Baco Noir

2nd: Hudson-Chatham Winery Hudson River Valley Red

3rd: Millbrook Vineyards 2008 Chardonnay

Most Unique Name:

1st: Cereghino-Smith Eaten by Bears

2nd: Tie between Pazdar Winery Hot Sin and Brookview Station Winery WhistleStop White

Most Memorable (overall):

1st: Benmarl Winery 2006 Baco Noir

2nd: Cereghino-Smith Rock ‘n Roll Red

3rd: Clinton Vineyards Embrace

The judging panel consisted of Gordon Kaye, editor and publisher of Graphic Design USA, the monthly trade magazine for graphic design professionals; Mark LaRocca, president of LaRoccaBranding & Advertising Inc. in Rhinebeck; Robert LaValva, founder and director of the NewAmsterdam Market, a public market and civic institution in New York City; and, Melissa Ifkovits, wine sales consultant for Southern Wine and Spirits.

“Brand identity is about creating a relationship between the client and the consumer,” LaRocca said. “The  consumer has to see some of themselves in the label and in the product. Some of these [labels] … are exciting … and will excite their clients and customers, too.”

The award-winning labels in all categories will be published in the Summer 2010 issue of Hudson Valley Wine Magazine, and a portfolio of the winning labels will be made available on the magazine’s website.

A “People’s Choice” label award winner will be decided in July by attendees of the Shawangunk WineTrail’s “Bounty of the Hudson Festival” at Warwick Valley Winery. Online voting also will be available prior to the event.

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Posted by on June 14, 2010 in Competition, Marketing, Wine

 

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