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‘Sex and The City 2’ better in a bottle

31 Jul

NEW YORK — “Sex and The City,” the HBO series that glamorized the already-glamorous high life of Manhattan, translated nicely into a movie. But, “Sex and The City 2” was a bust with critics and at the box office this summer. Skyy vodka is hoping its promotional tie-in with the film is more successful.

The distiller teamed up with Patricia Field, costume designer for the flick, to create a limited-edition bottle for the vodka brand.

The push was to connect in the minds of consumers and “couture and cocktails/” You can add another name to the promotional credits for Sex and the City 2, but we give them credit for this one – what other movie would have its own official vodka? The return of Carrie and crew will also mark the return of a special edition Skyy bottle lending its cobalt blue imprimatur to “sophisticated cocktail culture around the world.”

At the time the first “SATC” film came out in 2008, I was in Edinburgh, Scotland. The top cocktail lounges there — and there are many good  ones in the cocktail-mad city — had whipped up special promotions and drinks to mark the cinematic event. They, at least, had a good film to work with.

Suggested retail price for the new cobalt-blue 750 ml bottle: $18.49.

Cosmopolitans have long been the signature cocktail of the “Sex and The City” franchise. The simplest recipe:

2 ounces vodka
½ ounce Triple Sec
Splash of cranberry juice
Squeeze of fresh lime

Combine the ingredients in a cocktail shaker with fresh ice, shake well, and strain into a chilled cocktail glass. Garnish with a slice of fresh lime.

Check out my New York Drinks Events Calendar, the most comprehensive you’ll find anywhere.

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Posted by on July 31, 2010 in Cocktails, Marketing, Vodka

 

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