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Free breathalyzer something to consider

10 Aug

A continuing concern I’ve heard about from some of New York’s wine trails participants is that they tend to run into visitors who don’t quite know when to stop sampling — and driving.

Tour buses, chauffeured rental vehicles and designated drivers help a lot, of course, but the vast majority of visitors to wineries all around the state are driving their own cars.

The concern, obviously, is not New York’s alone. But in Santa Rosa, CA, for example, a first-time service looks like something that should be considered everywhere.

At the 14th Kendall-Jackson Heirloom Tomato Festival, scheduled to open on September 11 at the Kendall-Jackson Wine Center, festivalgoers will be provided free access to breath-alcohol tests for the first time.

KHN Solutions, the San Francisco manufacturer of the BACtrack® breathalyzer, will have a booth at the event and will provide free tests to anyone who wants one. The company usually provides the service at trade shows and the like.

“We’ve never had a problem with over-consumption at our event,” said Mark Mathewson, general manager of hospitality for Jackson Family Wines, the company that owns Kendall-Jackson. “Yet having this available is a great way for us to create awareness and promote responsibility.”

The BACtrack booth will be staffed by KHN employees who also will distribute information on responsible drinking.

Check out my New York Drinks Events Calendar, the most comprehensive you’ll find anywhere.

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Posted by on August 10, 2010 in Technology

 

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