RSS

NY wine and food pairings? There’s an app for that

10 Aug

iPhone users seem to have an insatiable demand for new applications, or apps as they prefer to call them. So, it is no surprise there is a new free app they can download to help them pair up New York-produced wines and foods.

The New York Wine & Grape Foundation in Canandaigua worked with the Apple team to create the app which allows users to either select a specific varietal (Riesling, Merlot, Catawba, etc.) to find a list of appropriate food pairings, or choose a food type (pasta, beef, cheese, etc.) and get a selection of compatible wines.

The app, says NYSW&GF President Jim Trezise, “is a spinoff of our New York’s Great Grapes varietal series describing the grapes, wine tastes, and food affinities for the 18 most common varietal wines in New York. The series was designed by Book Marshall with photography by Randy Tagg, and is available for free as a downloadable collection of point-of-sale materials on our website. We encourage wineries, wholesalers and retailers to make use of them.”

The iPhone app was developed by Mason Selkowitz Marketing for the Foundation. To obtain it, says Trezise, “go to the Apple Store, search for NY Wine, click on the app called NY Wine & Food Pairings, and either preview it or download it.”

Check out my New York Drinks Events Calendar, the most comprehensive you’ll find anywhere.

Advertisements
 
Leave a comment

Posted by on August 10, 2010 in Technology, Wine

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s