When the going gets tough, the tough, um, go drinking. That’s the word from a new Gallup poll showing that 67% of Americans are hitting the bottle, the most since 1985. Another sign of challenging economic times: more and more of those rounds are happening in the kitchen, not at the corner pub.
A new report by Mintel International, a market-research firm, shows that a growing number of Americans are guzzling down wine and spirits at home as opposed to in bars and restaurants, and many are trading down to cheaper brands as they seek fiscally conscious ways to party in a sluggish economy.
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