Three Olives hires rapper with rap sheet

12 Aug

Nothing says quality like hiring an ex-con to promote your product.

That apparently is the thinking at Three Olives which has hired the rapper/perjurer/felon Lil Kim as the spokesperson for its new Three Olives Purple Vodka.

Three Olives can count on the entertainer — real name Kimberly Jones, and with a police record dating back more than a dozen years — not saying a negative word about the vodka. She makes a habit of never noticing bad things around her.

Elwyn Gladstone, marketing VP for Promixo Spirits which owns Three Olives, gushed, “A perfect match for our latest flavor, Lil’ Kim is the personification of the sassy, fun and confident brand that Three-O strives to embody. We are so delighted to welcome Kim to the Three-O family, and look forward to introducing Three-O Purple to her dedicated fan base.”

The rapper modestly announced in a press statement, “Since I’m Queen Bee and purple is the color of royalty, I’m thrilled Three Olives has asked me to bring my flavor to the sexy ‘O-Face’ campaign for their new Purple vodka!”

If you’re not familiar with the Jersey native’s resume, here are some of her hits:

Lil Kim sued over unfinished album

Security tape shows Lil Kim next to manager before shooting

Arrest made in Lil Kim party murder case

Rapper guilty of telling lies about gunfight

Much to do before checking into prison

Rapper Lil’ Kim released from jail

Check out my New York Drinks Events Calendar, the most comprehensive you’ll find anywhere.

1 Comment

Posted by on August 12, 2010 in Marketing, Vodka


One response to “Three Olives hires rapper with rap sheet

  1. ryman123

    August 16, 2010 at 3:16 pm

    That’s probably not good advertising but I love lil Kim I hope it sells


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