‘Mad Men Cocktail Culture’ on app

16 Aug

NEW YORK — Cocktails are a big part of the AMC series “Mad Men,” which just began its fourth season last night. So, it’s no wonder the powers behind the Manhattan-centric drama about a Madison Avenue ad agency in the 1960s are using cocktails as part of the campaign to draw even more viewers.

“Mad Men Cocktail Culture” is a new app for iPhone and iTouch that provides a 21-drink set of recipes for free, plus 10 more you can purchase.

The app allows users to get guided instructions — good for the mixology novice, expert advice on glasses and garnishes, and allows fingertip activities such as pouring your liquors and mixers, maneuvering garnishes, and shaking the mixtures.

You can get the program at the iTunes App Store.

Check out my New York Drinks Events Calendar, the most comprehensive you’ll find anywhere.

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Posted by on August 16, 2010 in Cocktails, Technology


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