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New OK wines may not be

17 Aug

Patrons of New York State boutique wine bars that crow about the range of their domestic wine list may be excused if they skip anything from Oklahoma this year.

The intersection of poor sales and a good crop of wine grapes is prompting many growers to let a lot of grapes rot on the vines during this harvest season which just got under way.

That doesn’t mean there won’t be Oklahoma wines, but it does mean they’ll be suspect as being authentic.

Andrew Snyder, president of the Oklahoma Grape Growers and Wine Makers Association, told The Oklahoman newspaper that about 50 tons of grapes will go to waste this year because most the state’s wineries are buying bulk wine or juice concentrate from out of state to bottle and sell. That’s worth about $312,500 in unproduced wine.

“It’s cheaper to buy bulk wine from California and put it in a bottle than it is to grow grapes in Oklahoma and bottle true Oklahoma wine,” Snyder said. “There are enough Oklahoma grapes out there. It’s just a business model decision that many wineries are making.”

Oklahoma has about three dozen wineries currently in operation.

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Posted by on August 17, 2010 in Marketing, Wine

 

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