Cabernet Day a blending of social media, wine

23 Aug

In our marketing-driven society, there rarely is a day, a week or a month that isn’t dedicated to one product or another. Which brings us to Cabernet Day.

That oh-so-special day, set for Thursday, September 2, is the creation of Rich Bakas, the “social media director” — a fascinating new title in this electronic world — at St. Supery Vineyards & Winery in Napa, CA. Among the participants New Yorkers will be interested is a quartet of Hudson Valley wineries.

“This is meant to be a community-driven event owned by nobody. We just put the framework around it. We wanted to create a platform and bring together an audience of self-qualifying wine drinkers for wineries to find easily,” Bakas said. Wineries have to produce a Cabernet Sauvignon, Cabernet Franc or Cabernet Blend to take part.

Debbie Gioquindo, executive director of the organization Hudson Valley Wine Country, says, “I am encouraging consumers who like Cabernet to purchase a Hudson Valley Cabernet and participate in this event. It will be great to see all the posts on the different Cabernet wines people will be tasting and to expose the audience to the wonderful Cabs that are made in the Hudson Valley.”

The Valley participants are:

Brotherhood Winery
R Winery at Robibero Family Vineyards
Palaia Vineyards
Whitecliff Vineyards & Winery

R Winery will offer a 10% discount on its 2007 Cab Sauvignon and 2008 Cab Franc for customers participating in the event. Palaia Vineyards will offer 10% off its 2007 Cab Franc from today through the day of the event.

The “Cabernet Day” gimmick combines sampling, buying and drinking Cabs, using various social media to push Cabs, and any other tie-ins people can think of during the 24-hour event. Organizers say people who want to join in using Facebook, Foursquare, Twitter, Gowalla, WordPress, Blogger and the like should use the #Cabernet hash tag so it can be tracked by the search engines. To see participation, you can type in the #Cabernet in Google, Twitter or other such venues. Those most interested in Hudson Valley’s Cabs can add the hash tag #hvwine to their posts.

Check out my New York Drinks Events Calendar, the most comprehensive you’ll find anywhere.

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Posted by on August 23, 2010 in Marketing, Wine


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