Magazine: Schmaltz is year’s ‘Best Craft Brewer’

07 Sep

NEW YORK — Their marketing style is funky and sometimes over the top, but that’s not a negative for the Shmaltz Brewing Company. The makers of the new Coney Island Craft Lagers and HE’BREW — The Chosen Beer have been named “Best Craft Brewer 2010” by Beverage World Magazine.

The magazine’s inaugural BevStar Awards were based on innovation in ingredients, packaging and positioning, as well as overall uniqueness. Coney Island Craft Lagers won Gold in the craft brewer category, and among all of the winners in all categories it took the “Best In Show 2010” title.

Schmaltz was established in San Francisco in 1996, and has sold more than five million bottles of beer to date. Along with the HE’BREW line, its Coney Island sideshow-inspired beers include Coney Island Craft Lager, Albino Python, Sword Swallower, Human Blockhead, Mermaid Pilsner, Freaktoberfest, and Luna Lager. Proceeds from their sale help Coney Island USA, a 501(c)(3) Arts Non-Profit fulfill its mission to defend the honor of lost forms of American popular culture in Brooklyn’s historic Coney Island neighborhood.

Here is the full list of winners in all categories. Note the success of Brooklyn Brewery as part of the mix:


Gold Winner: Mr. Q Cumber
Silver Winner: Sprite Green
Bronze Winner: RootJack


Gold Winner: O.N.E. Water
Silver Winner: Rescue Water
Bronze Winner: Dream Water


Gold Winner: Bean & Body
Silver Winner: Nawgan
Bronze Winner: ALO


Gold Winner: Honest Tea Half & Half
Silver Winner: Sweet Leaf Citrus
Bronze Winner: 3D

Beer: Large Brewer

Gold Winner: Bud Light Golden Wheat
Silver Winner: Blue Moon Pale Moon
Bronze Winner: Select 55

Beer: Craft Brewer

Gold Winner: Coney Island
Silver Winner: Dogfish Head Sah’tea
Bronze Winner: Brooklyn Local No. 2

Wine & Spirits

Gold Winner: Hennessey Black
Silver Winner: Rosangel
Bronze Winner: Lucky 7

Special Jury Awards: Marketing Campaign

Winner: Dewmocracy 2
Honorable Mention: Guinness 250

Special Jury Awards: Social Media

Winner: Dogfish Head Gets Social
Honorable Mention: Jagermeister

Special Jury Awards: Eco-Leader

Winner: Four Wine
Honorable Mention: Re-source Water

Special Jury Awards: Brand Reinvention

Winner: Gatorade
Honorable Mention: Snapple

Best in Show

Shmaltz Brewing Co.’s Albino Python, Human Blockhead, and Sword Swallower

Check out my New York Drinks Events Calendar, the most comprehensive you’ll find anywhere.

Leave a comment

Posted by on September 7, 2010 in Awards, Beer, Brewery


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s