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Dewar’s unveils new-look portfolio

11 Sep

The top-selling premium Scotch in the U.S. has changed its look.

DeWar’s Blended Scotch Whisky today released information on its White Label, 12 Years Old, 18 Years Old and Signature brands.

It visually links the products as one unit for the first time in the brand’s history. While the whiskies remain the same, the new look will be heavily used in advertising campaigns.

Suggested retail prices for the 750ml bottles: White Label, $21.99; 12 Years Old, $28.99; 18 Years Old, $79.99; Signature, $199.99.

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Posted by on September 11, 2010 in Marketing, Whiskey

 

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