In search of Margaritas, Upstate

21 Sep

I don’t know the precise locations, but Upstate New York is in line to get at least four units of a New England restaurant chain noted for its 15 different margaritas.

The Margaritas Mexican Restaurant chain, headquartered in Portsmouth, NH, recently was named Best Mexican Restaurant in the “Baby, You’re the Best” contest sponsored by NECN, the New England regional cable television network.

A spokesperson for the company declined to identify the targeted locations, but identified upstate New York for a planned four franchise locations in the next five to seven years.

Margaritas also recently earned a top 10 ranking in the 2010 Restaurant Business Future 50 list.

The chain was founded in 1985, and has grown to 21 locations in Massachusetts, New Hampshire, Maine and Connecticut.It offers made-from-scratch Mexican cuisine and freshly-made, hand-shaken Margaritas in 15 different flavors, including strawberry, sour apple, mango, pomegranate, prickly pear, raspberry and “The Original Margarita.”

This is the first time in the company’s history that Margaritas is offering franchise opportunities. Margaritas is outpacing competitors in the casual dining segment of the restaurant industry in the U.S. Says founder John Pelletier:

“Our franchisees will actually see significant savings when it comes to opening a new restaurant since we have a track record of retrofitting existing buildings to suit our concept, and today there are multiple opportunities for prime, cost-effective real estate. Also, current data illustrates a strong demand in the Mexican food category, which is virtually untapped along the Atlantic Seaboard.”

Check out my New York Drinks Events Calendar, the most comprehensive you’ll find anywhere.

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Posted by on September 21, 2010 in Cocktails, Cuisine


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