• Sierra Mist giveaway, ‘naturally’

07 Oct

PURCHASE, NY — If you’re into that whole high fructose corn syrup vs. sugar thing, you can get a freebie taste of a new non-fruc soft drink at Wal Mart supercenters across the state this weekend.

PepsiCo Inc., which is headquartered in this Westchester County hamlet, will be giving away at least 10 million free cans of Sierra Mist Natural at the Wal-Marts to introduce its new version of the lemon-lime soda, which now includes sugar instead of high fructose corn syrup.

The company last month said it was removing preservatives from the soft drink and adding the word “Natural” to the name. It will be spending about $3 million in the giveaway which affects 2,800 Walmart supercenters. The manufacturing move follows the company’s decision last year to remove high fructose corn syrup from Gatorade.

A major advertising campaign by the sugar industry has raised the high fructose corn syrup vs. sugar controversy. The syrup makers, caught with their pints down, haven’t fared well since the campaign began, with sales declining. They have even gone so far as to petition the federal government for permission to change the name of their product to “corn sugar.”

Scientifically, I have yet to see solid proof that one or the other is better or worse for human consumption. As in most things we ingest, the amount used plays a major role.

Check out my New York Drinks Events Calendar, the most comprehensive you’ll find anywhere.

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Posted by on October 7, 2010 in Non-alcoholic Drinks


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