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• And, yet another Finger Lakes wine center

21 Oct

ITHACA, NY — Ready or not, the Finger lakes is about to get yet another wine center.

The new, non-profit Finger Lakes Wine Center, now in the final stages of construction, is scheduled to open in early November on South Cayuga Street, according to Sue Lonergan (left), executive director. Its purpose is to present tastings, classes, lectures and exhibits on wine making and local wineries and information on the Finger Lakes wine industry, as well as be the site for corporate events and receptions. It is located in a 3,300 square foot space in the lower level of the parking garage opposite the Holiday Inn.

Other than the fact a group of locals have pushed for the project for years — Nancy Battistella, owner of the Six Mile Creek Vineyard is on the board of directors, is another such facility really needed?

Here was my published take on the project a little over three years ago. I still have many of the same questions:

“One year ago, a $7.5 million wine center designed as a tourism and educational facility was opened in the Finger Lakes city of Canandaigua, NY.

“Now, a mere 65 miles away in downtown Ithaca, another entity called the Finger Lakes Wine Center will be created to promote the region’s wine industry, primarily to tourists, if Gov. Eliot Spitzer signs a bill passed by the Legislature. There already is $100,000 in the state budget to get it going.

“It’s all part of New York State’s typically convoluted efforts to get something right. The New York Wine & Culinary Center in Canandaigua got $2 million in state taxpayer money to get rolling and has been drawing nice crowds for tours and events since opening last June, thanks to the tireless efforts of its staff and that of the New York Wine & Grape Foundation, which is headquartered at the Center on the shore of Canandaigua Lake.

“And, the Foundation recently revealed it is using a $44,500 Empire State Development Grant to explore the feasibility of building a similar, albeit smaller, wine center in the lower Hudson Valley.

“Did I mention there already is something called the Finger Lakes Wine Center, and New York owns it? It is located at Sonnenberg Gardens and Mansion State Historic Park, just two miles from Canandaigua Lake, and is part of the state parks system. It operates from mid-May to mid-October, offering tastings, retail wine sales and special events. …

“One would think three wine centers — one of which is owned by the state, and all of which get taxpayer money — plus all the wine trail organizations throughout the state would be sufficient if efforts were coordinated and properly channeled. Why, then, yet another wine center?

“The legislation was sponsored in the Assembly by Barbara Lifton, the Democrat who represents Ithaca. Her formal language for the project reads thus:

” ‘The bill will provide authorization for the Finger Lakes Wine Center, a not for profit corporation, to operate as a tourist oriented wine center dedicated to celebrating winemaking and the wines of the Finger Lakes and New York State. The Wine Center will serve as a resource for the regional tour information and provide educational opportunities that include winemaking demonstrations and classes. It will offer the opportunities for visitors to purchase New York state wine and serve as a venue to host events. It will also engage visitors with interactive exhibits. The Center also plans to hold classes in cooperation with participating wineries, local wine experts, members of the Cornell University community from the Cornell Hotel School and the College of Agriculture and Life Sciences and the New York Wine and Culinary Center. The Center also plans to make the Center available for public functions and events such as wedding receptions and business meetings.’ “

“That is pretty much the same mission statement the New York Wine & Culinary Center in Canandaigua already is carrying out, except that it deals more with Rochester Institute of Technology than Cornell.

The Ithaca project took Jim Trezise, president of the Wine & Grape Foundation, by surprise.

” ‘I hadn’t even heard about this Ithaca project until a few weeks ago when Alexa (Gifford, executive director of the Wine & Culinary Center) got wind of it and mentioned it to me. It has no connection at all with us or anything we’re doing,’ Trezise told me.

“Sen. George H. Winner Jr. (R-C, Elmira), a backer of the Senate version of the bill, explained the project in a much more parochial pronouncement, saying, ‘The wine industry is a mainstay of the culture and economy of the Finger Lakes. Anything we can do to further promote it and help it grow is a good investment for the future success of our region.”

“Even if, apparently, it splinters the efforts.”

Check out my New York Drinks Events Calendar, the most comprehensive you’ll find anywhere.

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Posted by on October 21, 2010 in Finger Lakes, Marketing, Wine

 

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