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• Sam Adams debuting a serious ale

08 Nov

The makers of Samuel Adams were supposed to come out with a brew called Infinium last spring. They didn’t.

Now, however, the Boston Beer Company is promising that the ale — with a name that sounds more like a precious substance from an episode of “Star Trek” than it does a beverage — will be released ater this month. It is billed as a champagne-like brew, being made in a limited run for the holidays. It will be sold in 750-ml bottles with foil-covered cork tops, like champagne.

“I get a beer that sits in between a champagne, a good dessert wine and a Sam Adams Noble Pils, which is a hoppy, aromatic pilsner,” said Jim Koch, chairman and founder of Boston Beer. “Beer has all the same dignity and nobility that wine has, it just hasn’t been accorded the same level of respect — frankly because brewers haven’t treated it respectfully. Beer has been marketed with a lot of sophomoric humor and scantily clad women.”

Infinium is a collaboration between Samuel Adams and Germany’s Weihenstephan Brewery, the world’s oldest existing brewery at age 970. Only about 15,000 cases will be sold in the North American market. The suggested retail price is $19.99 per bottle.

Tasting notes from All About Beer Magazine say Infinium is “bright, twinkling gold in the glass, with a light head and a steady stream of tiny bubbles. The aroma has the sweet and tart notes of fresh pineapple rind, overlaying fresh breadrolls and hints of lemon. The beer has a medium mouthfeel. The first impressions of pineapple and passion fruit are less sweet than the aroma. Developing hints of juicy honeydew and summer rhubarb yield to earthy, rooty notes and a dry finish that is — yes — champagne-like. Noble hops contribute some gentle citrus but no bitterness. Although the beer contains 10.3% alcohol, it wears its strength dangerously well.”

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Posted by on November 8, 2010 in Beer, Brewery

 

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