RSS

• ‘Blackout in a can’ loses fizz

14 Nov

New York’s largest beer distributors agreed late Saturday to stop selling Four Loko, a caffeinated alcoholic drink that come in tall, colorful cans, and to purge their inventory of the products, the New York State Liquor Authority said in a statement obtained in advance ahead of an expected announcement.

The controversial drink, laced with alcohol and caffeine, has been referred to as “blackout in a can.”

Go here for the Associated Press story.

Check out my New York Drinks Events Calendar, the most comprehensive you’ll find anywhere.

Advertisements
 
Leave a comment

Posted by on November 14, 2010 in Marketing, Regulation/Legislation

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s