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• Michael Collins reaching out to more of U.S.

12 Jan

NNEW ROCHELLE, NY — Michael Collins, the whiskey made by the only independent distiller in Ireland, is re-booting its image and a New York importer is helping them do it.

Sidney Frank Importing Company of New Rochelle has teamed up with Cooley Distillery to launch the new look of Michael Collins whiskies in the U.S.

Michael Collins 10 Year Old Single Malt and Michael Collins Blended Irish Whiskey now are being rolled out in markets across the country. Each features the iconic silhouette of Collins (shown below), the renowned Irish patriot, on his bicycle, a familiar sight during the nation’s struggle for independence from England.

Cooley is considered to be the only distillery in Ireland to double distill its whiskeys and use peated malted barley.

Michael Collins 10 Year Old Single Malt is available in the 750ml size with a suggested retail price of $39.99. Michael Collins Blended Irish Whiskey is available in 50ml, 750ml and liter sizes and has a suggested retail price of $26.99 to $28.99 for the 750ml.

I’ll be posting a review on my Dowd’s Tasting Notes blog later this week.

Curious about Michael Collins the man? There are numerous online sites about him, some that are on the order of a fan club, others (here and here) that are a bit more neutral.

Check out my New York Drinks Events Calendar, the most comprehensive you’ll find anywhere.

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Posted by on January 12, 2011 in Marketing, Whiskey/Whisky

 

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