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• A Duane Reade beer bar in Brooklyn

14 Jan

From the New York Times

NEW YORK — When Duane Reade opened a new store a few months ago in Brooklyn, it faced opposition from residents loyal to a local pharmacy. So it decided to include something in the store that the neighborhood did not have: a bar that specializes in beer.

One corner of the Duane Reade store on Bedford Avenue in the Williamsburg neighborhood has Fire Island Lighthouse Ale and eight other beers on tap, with growlers — refillable glass bottles — lining the walls. Uniformed clerks-cum-beer-experts fill the growlers and conduct tastings only — sorry, no pints served. Behind a bar, a large walk-in refrigerator stocks common national brands as well as local, craft and imported beers. “We knew we would have a little bit of a battle to try to bring Duane Reade into this community, because they really don’t like a chain store,” said Paul Tiberio, senior vice president for merchandising and marketing at the company.

The Williamsburg beer bar is part of a larger effort by Duane Reade to recognize — and capitalize on — the fierce identity and local needs of many New York City neighborhoods.

(Go here for the full story and photos.)

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1 Comment

Posted by on January 14, 2011 in Beer, Brooklyn, NYC

 

One response to “• A Duane Reade beer bar in Brooklyn

  1. jeena

    March 30, 2011 at 7:13 pm

    More than one drink daily is a breast cancer risk, no matter what type of alcohol is consumed, so I think it’s terrible that a drug store like Duane Reade, which should be promoting a healthy lifestyle, would encourage alcohol drinking. What if a Duane Reade customer has a few beers after buying prescription medication which prohibits alcohol and kills someone in an auto accident after leaving the beer bar?

     

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