• Wine trail simplifies its own label

14 Jan

A well-established wine trail is changing its name to more simply reflect its territory. Thank goodness.

The awkwardly-titled Chautauqua-Lake Erie Wine Trail now is Lake Erie Wine Country. The trail has 23 member wineries spread between North East, PA, and Silver Creek, NY, in Chautauqua County. That swath is home to about 3,000 acres of more than 30 varieties of wine grapes.

“We believe the new name better reflects our region and eliminates confusion,” Bob Mazza, current LEWC president and owner of three regional wineries, said in a news release Thursday.

Julie Pfadt, a native of North East, has been named new executive director of the trail.

As part of the re-branding campaign, the website has been re-worked; the trail is offering Visit Visa — a coupon packet for restaurants, lodging, attractions and transportation — for $20; and, the trail has added Fridays to its first ticketed event of the year, the annual Wine & Chocolate Weekend, which this year will be held February 4-6.

The wine trail members:

Blueberry Sky Farm Wine
Burch Farms Country Market and Wine Shop
Courtyard Wineries
Heritage Wine Cellars
Johnson Estate Winery
Lakeview Wine Cellars
Liberty Vineyards & Winery
Mazza Chautauqua Cellars
Mazza Vineyards
Merritt Estate Winery
Noble Winery
Penn Shore Vineyards
Presque Isle Wine Cellars
Quincy Cellars Winery & Banquet Hall
Schloss Doepken Winery
Sensory Winery & Art Gallery
Seven Vines Winery
South Shore Wine Company
Sparkling Ponds Winery
Twenty-One Brix Winery
Vetter Vineyards Winery
Willow Creek Winery
Woodbury Vineyards

You can get linked to all the wine, beer and food trails in New York State by clicking here.

Check out my New York Drinks Events Calendar, the most comprehensive you’ll find anywhere.

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Posted by on January 14, 2011 in Marketing, Wine Trails


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