• Little Lenz on big marketing trip

26 Jan

PECONIC, Long Island, NY — Lenz Winery describes itself as “a relatively small winery, making wines to exacting standards.” That, however, does not describe its ambitions.

In a state replete with wineries that are anything but proactive when it comes to marketing their wares, Lenz (seen at right buttoned up for the winter) has come up with a new dining program called “Lenz On Tour” that offers diners a prix fixe menu at restaurants across Long island, pairing its wines with specific foods. Members of the Lenz Wine Club, the winery’s subscriber program, get a 10% percent discount on the prix fixe menu price.

The promotion is being co-marketed by the restaurants and the winery, and has just been instituted at several spots in Nassau and Suffolk counties. Lenz hopes to expand the promotion to several New York City restaurants through the end of April.

Dorothy-Dean Thomas, Lenz marketing director and creator of the program, said the promotion began earlier this month at The Fifth Season in Port Jefferson, where it is scheduled to run through the end of the month. Diners there are being offered Lenz wines at $6 a glass or $20 a bottle. The $45 per-person wine-pairing menu is offered Sunday through Friday evenings and Saturday for those seated between 5 and 6 p.m.

Other participating restaurants:

  • Jamesport Manor Inn
  • Scrimshaw Restaurant, Greenport
  • The Allegria, Long Beach
  • Mano Osteria & Wine Bar, Mattituck
  • North Fork Table & Inn, Southold
  • The Dark Horse, Riverhead

Check the individual restaurants for dates and prices.

Check out my New York Drinks Events Calendar, the most comprehensive you’ll find anywhere.

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Posted by on January 26, 2011 in Long island, Wineries


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