• Jack Daniel’s adding RTDs to line

17 Feb

By now, the acronym is becoming well known in the beverage world: RTD, ready to drink. As of next month, it will be even more so when Jack Daniel’s Tennessee Whiskey-based RTDs are released to the U.S. market.

The beverages will contain 5% alcohol by volume (10 proof) and be available in both Jack & Cola and Jack & Ginger flavors in early March, with Jack & Diet Cola arriving in late March.

All varieties will be available in four-packs of 12-ounce recyclable aluminum bottles — which the company says are the first aluminum bottles on the market — with four-packs of 12-ounce recyclable cans available in select states. Suggested retail price for the four-pack: $9.99.

Check out my New York Drinks Events Calendar, the most comprehensive you’ll find anywhere.

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Posted by on February 17, 2011 in RTDs


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