“80 Sips Challenge” has that hook. The event, created by the wine industry digital media company Bottlenotes Inc., will run from Monday, May 16, through Friday, May 27. It’s being billed as “a restaurant week for wine lovers.” During the 12-day “week,” wine enthusiasts are encouraged to sample six wines at their choice of more than a dozen New York restaurants.
The event was conceived by Bottlenotes founders Alyssa Rapp and Kim Donaldson as a spinoff of their “Around the World in 80 Sips” national event series. At those events, held several times each year in major cities across the U.S., up to 800 consumers taste 80 or more wines from the world’s top and emerging wine regions.
The “80 Sips” idea was tried in a pilot program in Chicago in January, but the New York event is the official launch.
To complete the Challenge, participants must leave a tasting note and rating for each of the featured wines — Brancott from New Zealand, Conway from California, and Esterhazy from Austria — and any wine from the region of Roussillon in Southern France online. OpenTable.com is the restaurant reservation coordinator for the event.
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