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• Skinny Girl cocktails saving face

17 May
The Skinny Girl logo.

People have many reasons for drinking. Usually not among them are thoughts of slowing the aging process or clearing up their complexion.

At Skinny Girl, that is precisely what the intent is with its new line of cocktails made by Scott-Vincent Borba, a maker of the “skingestibles” line of anti-aging food and drinks.

The brand, created by Bethenny Frankel of the pseudo-reality TV show “The Real Housewives of New York City,” usually pushes its products as being health-conscious. This latest one promises a facial remedy.

Frenkel, a chef, mixologist and author of the best-seller “Naturally Thin,” began her cocktails line with the Skinny Girl Margarita.

The new cocktails include Watermelon Kiss with vodka, which is made to even out skin tone; and Sweet Enchantment, a combination of vodka, kumquats, vitamins and minerals, meant to help control the result of overactive oil glands; Dollhouse Love, made using pore-unclogging walnut husk, pomegranate, and green tea extracts with Grey Goose vodka, cucumber, lemon, and fresh black pepper.

The cocktails have a suggested retail price of $22.

Check out my New York Drinks Events Calendar, the most comprehensive you’ll find anywhere.

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Posted by on May 17, 2011 in Cocktails, Marketing, RTDs

 

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