That survey, released today, is the flip side of a recent Siena Research Institute Poll at Siena College in Albany County that found that 59% of respondents favored the proposal.
By comparison with Siena’s 819-respondent survey, UB surveyed more than 5,000 households.
The survey also was more detailed than Siena’s in how questions were asked. Siena’s question was part of a largert package of legislative initiatives, while UB’s asked numerous questions on the wine sales topic. Some results:
• 54% of respondents said they are opposed to wine sales in supermarkets.
• 42% of those opposing such sales cited “negative impact on small businesses” as their reason.
• 87% of those who favored the proposal did so because of shopping convenience.
• 10% of those in favor cited potential for reduced prices.
According to the co-authors of the study, Jain, Ram Bezawada and Gary Pickering, survey participants included both men (38%) and women (62%) representing all age, income and education groups. Jain and Bezawada are co-directors of the school’s Research Group in Integrated Marketing (RIM). Pickering is a professor of biological sciences and psychology/wine science at Brock University in St. Catharines, Ontario.
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