• UB wine-in-markets poll flips Siena’s

16 Jun

BUFFALO — A survey of wine drinkers conducted by the University at Buffalo School of Management has found that 54% say they are opposed to a proposal to allow supermarkets to sell wine.

That survey, released today, is the flip side of a recent Siena Research Institute Poll at Siena College in Albany County that found that 59% of respondents favored the proposal.

By comparison with Siena’s 819-respondent survey, UB surveyed more than 5,000 households.

The survey also was more detailed than Siena’s in how questions were asked. Siena’s question was part of a largert package of legislative initiatives, while UB’s asked numerous questions on the wine sales topic. Some results:

• 54% of respondents said they are opposed to wine sales in supermarkets.

• 42% of those opposing such sales cited “negative impact on small businesses” as their reason.

• 87% of those who favored the proposal did so because of shopping convenience.

• 10% of those in favor cited potential for reduced prices.

According to the co-authors of the study, Jain, Ram Bezawada and Gary Pickering, survey participants included both men (38%) and women (62%) representing all age, income and education groups. Jain and Bezawada are co-directors of the school’s Research Group in Integrated Marketing (RIM). Pickering is a professor of biological sciences and psychology/wine science at Brock University in St. Catharines, Ontario.

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1 Comment

Posted by on June 16, 2011 in Marketing, Research, Wine


One response to “• UB wine-in-markets poll flips Siena’s

  1. steve martin

    June 17, 2011 at 9:11 am

    Very interesting and informative article indeed about UB wine in market survey.


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