• Whiskey history anthology due in September

27 Jul

Dept. of Shameless Self-Promotion:

Sterling Publishing of NYC will be going to market in September with “Barrels & Drams: The History of Whisk(e)y In Jiggers and Shots,” an anthology tracing the people, politics and products of the global industry.

The “self-promotion” part is that I edited and co-wrote the book. What the “editing” part consists of includes selecting material by established writers, doing condensations and text editing, creating the thematic scope and flow of the book, and reviewing and signing off on the design, illustrations and overall look of the book. (Note: The writing part was easier.)

Among other authors I chose as contributors are such spirits-industry stalwarts as F. Paul Pacult, David Wondrich, James Rodewald and 20 others, including a gentleman with a literary place in history by the name of Tom Wolfe. His essay on NASCAR legend Junior Johnson’s endeavors as a moonshine runner is a gem.

The hardcover book is 232 pages, and priced at $18.95 in the U.S. and $22.95 in Canada.

Check out my New York Drinks Events Calendar, the most comprehensive you’ll find anywhere.

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Posted by on July 27, 2011 in Marketing, Media, Whiskey/Whisky


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