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• NY wine marketing push under way

06 Oct

The last time we heard much about The Last Store On Main Street, it was vigorously opposing any and all attempts to allow wine sales in the state’s grocery stores.

Now, the statewide coalition of some wineries, unions, distributors and other small businesses is back for a third year of promoting the purchase of New York State wines.

“New York wineries make great wines that can compete with any in the world, but too many New Yorkers look elsewhere when shopping or ordering wine,” said Jeff Saunders, coalition founder and president of the Retailers Alliance.

His comments echo that of many in the New York wine industry. Anyone who thinks they’re not on target hasn’t studied many wine lists in, for example, the Capital Region where New York wines are few and far between.

The marketing push is aimed at the fall and holiday seasons, and will run through October and November with retailers across the state participating in the “Fall in Love with New York Wines” promotional program. Depending on the participant, it will include in-store tastings, special pricing on New York wines and other related offerings.

Check out my New York Drinks Events Calendar, the most comprehensive you’ll find anywhere.

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Posted by on October 6, 2011 in Marketing, Wineries

 

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