RSS

• Johnnie Walker Double Black debuts here

07 Oct

NEW YORK — Johnnie Walker Double Black, a new limited edition Scotch whisky, is making its U.S. debut this month.

“Johnnie Walker Double Black begins with Johnnie Walker Black Label as its starting point,” said Master Blender Jim Beveridge. “From here we explored the characteristics that define this beloved blend and thought how can we offer a new perspective on it. With access to the world’s most diverse stocks of aged whiskies in the world, I was able to create something entirely new.”

To create the blend, Beveridge has drawn from his company’s wide range of whisky in storage, peaty single malts combined with whiskies matured in deeply charred oak barrels.

“Since debuting in duty free shops globally, there has been great excitement around Johnnie Walker Double Black. We’ve received countless inquiries on our Facebook page and at House of Walker tastings asking when it will be available in the United States,” said Adam Rosen, Diageo brand director, Scotch whisky portfolio. “People want to try it. They are attracted to what the blend offers by being Black Label, amplified.”
Advertisement

Johnnie Walker Double Black carries a suggested retail price of $40 for the 750ml bottle.

Check out my New York Drinks Events Calendar, the most comprehensive you’ll find anywhere.

Advertisements
 
Leave a comment

Posted by on October 7, 2011 in Whiskey/Whisky

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s