• NYS wine project targets NYC

29 Oct

The New York Wine & Grape Foundation (NYWGF) is re-targeting a major consumer market — New York.

City, that is.

The initial phase of the program will be concentrated in the first three months of 2012 as a launching pad for additional activities in the future.

The trade organization, headquartered in Canandaigua deep in the Finger Lakes, hashired First Press Public Relations in Manhattan to create and coordinate the program, which will involve initial market research, cellar visits to the main wine regions by New York City media and trade representatives, a multi-day market visit to New York City by participating wineries, media outreach and advertising, and a dedicated web site for New York wines in New York City, according to Jim Trezise, NYWGF president.

“New York wines are poised to be a bigger part of New York City’s renowned culinary landscape, and First Press’s experience, talent, and savvy will propel us in that direction,” he said.

Trezise noted that over the past several years, the quality of New York State wines has improved dramatically, with many now routinely receiving scores of 90 or above in major wine consumer magazines and winning top awards in international competitions. Still, they remain vastly underrepresented in their major home state market, which also happens to be the world’s most competitive.

“We’re not urging New Yorkers to buy New York wines because they’re local, but because they’re high-quality products at reasonable prices,” Trezise said. “But the added benefit of buying really good, affordable New York wines is that these consumers are also supporting their own state economy.”

Thirty-eight New York wineries from various regions will participate in the promotion. The program was open to all 308 wineries in the state. The regional breakdown:

• Finger Lakes — Anthony Road Winery, Atwater Estate Vineyards, Chateau LaFayette Reneau, Dr. Konstantin Frank Vinifera Wine Cellars, Eagle Crest Vineyards, Fox Run Vineyards, Glenora Wine Cellars, Heron Hill Winery, Hosmer Winery, Inspire Moore Winery, King Ferry Winery, Knapp Vineyards & Winery, Lakewood Vineyards, Lamoreaux Landing Wine Cellars, Pleasant Valley Wine Company/Great Western Winery, Red Newt Cellars, Sheldrake Point Vineyards, Standing Stone Vineyards, Swedish Hill Winery, Thirsty Owl Wine Company, and Wagner Vineyards.

• Long Island — Baiting Hollow Farm Vineyard, Bedell Cellars, Channing Daughters, Macari Vineyards, Martha Clara Vineyards, Palmer Vineyards, Paumanok Vineyards, Raphael Vineyard, and Wolffer Estate Vineyard.

• Hudson Valley — Benmarl Winery, Brotherhood Winery, Clinton Vineyards, Millbrook Winery, and Stoutridge Vineyard.

• Niagara Region — Leonard Oakes Estate Winery and Spring Lake Winery.

• Thousand Islands — Thousand Islands Winery.

Check out my New York Drinks Events Calendar, the most comprehensive you’ll find anywhere.

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Posted by on October 29, 2011 in Marketing, Wineries


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