Starbucks picked you for a price hike

06 Jan

Starbucks Corp. says it is raising menu prices for a number of its drinks. But only in some places, like New York State.

In fact, customers in all of the Northeast plus some Sunbelt locations will be paying more under the price changes.

The average hike is 1%, so the price of a 12-ounce tall latte will go up by about 10 cents, to about $4.10, a rather ridiculous price to begin with but something coffee addicts willingly shell out. A Starbucks spokesman said prices on about six other beverages also will increase.

This is Starbucks’ first widespread price increase since 2007. However, the chain has been hiking prices here and there for several years.

Shares of Starbucks climbed by 2.2% to $47.04 following the announcement, according to NASDAQ.

Check out my New York Drinks Events Calendar, the most comprehensive anywhere.

Leave a comment

Posted by on January 6, 2012 in Coffees & Teas


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s