The Briad Group, headquartered in New Jersey, has signed a licensing agreement with Fox Restaurant Concepts for rights to develop Zinburger restaurants in the 23 states east of the Mississippi River.
Briad will initially focus on developing Zinburger in the Mid-Atlantic and Northeast states, including New York, the company said, without giving specific locations.
Zinburger offers upscale burgers and paired wine selections. The wine menu includes 21 varieties priced from $5 to $15 a glass. Signature burgers include the Zinburger with Manchego cheese and Zinfandel-braised onions and the Kobe Burger with Vermont cheddar cheese and wild mushrooms.
Briad opened a Zinburger in Clifton, NJ, in December 2010. Fox debuted its first Zinburger restaurant in December 2007, in Tucson, AZ. The New Jersey location also has a full bar and offers weekday happy hour specials, which is a strong indication other new Northeast units will follow suit.
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