NEW YORK — Offering drinkers free rides home isn’t unusual for St. Patrick’s Day. However, the maker of Guinness, Baileys and Bushmills is topping them all, offering a “Safe Rides Home” campaign that will last through the end of the month.
Diageo, which has those brands in its portfolio, has joined forces with the city’s Department of Transportation to promote responsible consumption during a month filled with the NCAA and other college basketball tournaments as well as the big Irish holiday,
On Saturday, St. Patrick’s Day, and for other festivities throughout March, thousands of free, pre-paid debit cards valued at $18 and single-ride MetroCards will be distributed at select points across the city. The debit cards are redeemable exclusively in the city’s 13,000-plus taxicabs, participating livery car services, MTA, PATH, NJ Transit or other transit-related ticketing machines. Diageo and the DOT will also distribute one-way fare Metro Cards, valued each at $2.25, for use on the New York City subway system as part of this program.
“Safe Rides Home” debit cards and Metro Cards will be distributed throughout March on the following days:
- Saturday, March 17: Irish pubs and alumni bars throughout Manhattan.
- Thursday, March 22: Alumni bars in the Bay Ridge and Astoria areas.
- Saturday, March 31: Alumni bars throughout Manhattan.
“In a city of champions, New York City has many reasons to celebrate, and planning for a safe ride home after the game this basketball tournament season is as important as filling out your brackets,” said NYC Department of Transportation Commissioner Janette Sadik-Khan. “After the celebration, the city’s designated drivers – including our taxi drivers and subway operators – make the key assists that get everyone home safely.”
Diageo has a collection of beverage alcohol brands across spirits, wines, and beer categories. They include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
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