NYC water-only cafe goes molecular

22 Jul

NEW YORK — Move over, supercalifragilisticexpialidocious, you have competition.

It’s a seven-step drinking water purification process that goes something like this:

Kinetic degradation fuxion), magnetic and catalytic, active-carbon-five-micron reverse osmosis, UV and ozone treatments.

Not exactly one word, but one descriptive phrase. It deals with what entrepreneurs Adam Ruhf and Alexander Venet go through with the only thing served at Molecule Water Cafe in New York City.

They maintain that what they sell is cleaner and healthier than regular tap water — although the city regularly gets high marks for the quality of such, piped in from the Catskills.

The $25,000 purifying system is located behind the bar at Molecule, where it purportedly strips down city water to its molecular level. Patrons can add supplements such as vitamins, minerals and electrolytes to their drink at $1 per item. That’s on top of the $1 for a cup of water, $2.50 for a 16-ounce glass bottle of it, $3 for a gallon or $10 for five gallons. Molecule also delivers in the neighborhood.

Ruhf maintains his product will find a niche with a society concerned over cluttering landfills with plastic water bottles and shipping water all over the world.

Molecule Water Cafe is located at 259 East 10th Street, off First Avenue. Phone: (646) 371-9025.

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Posted by on July 22, 2012 in Water


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