Larceny will make its debut in New York and 11 other states in September, at a suggested retail price of $24.99 for the 750ml bottle.
The 92 proof whiskey, aimed at the males 30-50 market niche, is distilled in small batches from dumps of 100 or fewer barrels that have aged six to 12 years in Heaven Hill’s open rick warehouses in Nelson County, KY.
In its announcement, the company says the brand is “Heir to the wheated bourbons that make up the historic Old Fitzgerald franchise that Heaven Hill acquired in 1999.” Old Fitzgerald has had a tradition of using wheat in place of rye as the third grain in the whiskey’s mash bill, along with corn and malted barley.
Old Fitzgerald’s namesake was a federal treasury agent named John E. Fitzgerald who, in the mid-1800s, was rumored to have used his position to secretly obtain fine bourbons, thus the “larceny” name.
Check out my New York Drinks Events Calendar, the most comprehensive anywhere.